Humans have a particular penchant for ignoring information we would rather not hear. Intellectually we might know livestock emissions count for around 14.5% of total global greenhouse gas emissions. Or that Beef alone accounts for 60% of global deforestation. And yet, we all hate Vegans.
Don’t we all love food? It’s not just a luxury but a necessity of life, however we seem to take it to extremes with the sheer number of cookbooks published each year. According to Amazon’s bestseller list, they are already dominating this year’s sales, with 5 currently residing in the top 10.
Recipes and cookery books have been a long-standing bastion of elitism, copied down by the literate, and preserved by head chefs in royal kitchens. One example, The Forme of Cury from 1390, documents several hundred dishes, and a list of ingredients for a feast held by king Richard II.