There are many ways the World Wildlife Fund flagship Choices campaign video goes against the grain of advertising. For one thing, it isn’t trying to sell anything (in fact, it wants us to consume less). Everything about Choices invokes the theme of change.
Google these words: “Storytelling and Marketing”. Wait, read this first! But try it afterwards. You’ll be inundated with search results. Article after article will tell you that ‘storytelling’ should be intrinsic to […]
by Holly Lawley Is your bookshelf tickled pink by feminist literature? For feminism, pink is more than just a phase. Described as a “spectacular contradiction” by Alice Bucknell, pink paradoxically empowers and […]
Katie Houston It’s the most wonderful time of the year, is it not? The Halloween costumes have been taken off the shelves and replaced immediately with advent calendars, gift wrap and christmas […]
Sasha Ellis Wandering around H&M looking for Wednesday night fancy dress ideas, I noticed a plethora of ladies’ t-shirts emblazoned with bold female boss and girl power slogans. Upon further extensive analysis […]
Katie Houston Of all of the motivational speeches we have listened to over the years, of all of the sage advice from our elders – parents, teachers, over-enthusiastic strangers – we are […]