Category: Digital Culture

Gamebooks, Video Games and Branching Narratives

Every story in any medium has 3 things in common: a beginning, a middle, and an end. The order of it is of course subject to change, as anyone who’s read Catch-22 or watched Arrival (2016) would tell you. Now, let’s dispel the notion that you can only have one of each within the framework of a narrative.

OED ‘Word of the Year’ and its Divisive Additions

“Plant-based”, “extinction”, and “flight shame” were all shortlisted to be crowned Oxford Dictionaries 2019 word of the year, but amongst this all-environmental semantic shortlist, “climate emergency” came out on top. Usage of the term has increased by a hundredfold since the previous year.

Amazon Recommends… The Same Book as Yesterday

Offering over 44 million titles, the world’s biggest bookseller seems like the most trustworthy source to get a recommendation. With so much to choose from, you would think our reading preferences would expand with each Amazon order. But we often find ourselves browsing the same section of the virtual bookshelf.

The Power of #Bookstagram

Rainbow colour-coded bookshelves, special edition hardbacks surrounded by fairy lights, atmospheric coffee shop scenes with a splayed open paperback on the table – this is what you can expect to see when scrolling through the 39 million posts under the ‘bookstagram’ hashtag on Instagram.

Instapoetry and Advertising Change

There are many ways the World Wildlife Fund flagship Choices campaign video goes against the grain of advertising. For one thing, it isn’t trying to sell anything (in fact, it wants us to consume less). Everything about Choices invokes the theme of change.