Category: Digital Culture

Amazon Recommends… The Same Book as Yesterday

Offering over 44 million titles, the world’s biggest bookseller seems like the most trustworthy source to get a recommendation. With so much to choose from, you would think our reading preferences would expand with each Amazon order. But we often find ourselves browsing the same section of the virtual bookshelf.

The Power of #Bookstagram

Rainbow colour-coded bookshelves, special edition hardbacks surrounded by fairy lights, atmospheric coffee shop scenes with a splayed open paperback on the table – this is what you can expect to see when scrolling through the 39 million posts under the ‘bookstagram’ hashtag on Instagram.

Instapoetry and Advertising Change

There are many ways the World Wildlife Fund flagship Choices campaign video goes against the grain of advertising. For one thing, it isn’t trying to sell anything (in fact, it wants us to consume less). Everything about Choices invokes the theme of change.

Keeping Pace with Evergreen Content

Matthew Arnold famously said that “journalism is literature in a hurry” and in the highly competitive age of digital journalism, his words have never rung truer. In a bid to attract audience attention, writers are under more pressure than ever to produce diverse and far-reaching content.