Author Archives

JT Welsch

Lecturer in English and Creative Industries at the University of York.

This is Not a Bookmark

On 21st January 2020, the University of Liverpool’s Library tweeted an image with the caption: ‘This is not a bookmark.’ This firm declarative was in relation to a photograph of a piece of plastic wrapped sliced cheese which had been left in a library book.

Instapoetry and Advertising Change

There are many ways the World Wildlife Fund flagship Choices campaign video goes against the grain of advertising. For one thing, it isn’t trying to sell anything (in fact, it wants us to consume less). Everything about Choices invokes the theme of change.

Keeping Pace with Evergreen Content

Matthew Arnold famously said that “journalism is literature in a hurry” and in the highly competitive age of digital journalism, his words have never rung truer. In a bid to attract audience attention, writers are under more pressure than ever to produce diverse and far-reaching content.